With Portability of Content Comes the Need for Unified Measurement
While traveling from New York to Philadelphia by train last week, I noticed that in virtually every row someone was watching video content on a mobile device: a laptop, a tablet or a mobile phone....
View ArticleMoving Beyond CPP and CPM to Cross-Platform Measurement
A lot is being made lately in the media world for the need to drive toward campaign performance metrics beyond traditional CPP (cost per point) or CPM (cost per thousand) measurement. Invariably these...
View ArticleExtending Your Advertising Across Online and On-Air Platforms Can Give Your...
We hope you had a chance to attend our Take Five for Your Future webcast, Integrating On Air and Online for Maximum Effectiveness, which took place on October 26. If you didn’t, you can view the...
View ArticleROI for Tune-in Advertising is When Ratings Beat the NTI
The calls from advertisers and agencies for return on investment metrics is loud. Tune-in advertisers (i.e., television programmers who are promoting a specific show or series), like general-market...
View ArticleWebcast Recap: Fragmentation as Friend, not Foe
We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media...
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